Serena Bales

Over 25 years of graphic design, illustration, and multi-media design. 


  • Pre-press

  • Layout

  • Vendor coordination


Art Direction

  • Vendor selection

  • Budgeting

  • Scheduling and timelines

  • Photo direction

  • Press checks and approvals



  • Concept sketching

  • Technical and realistic

  • Digital and traditional

  • 2D and 3D



  • Brand development & management

  • Market research

  • Creating UI and UX visual designs

  • Copywriting

  • Concept development


Learn and adapt quickly.



Technical Skills

Knowledge of MAC and PC platforms.


• InDesign

• Photoshop

• Illustrator

• Acrobat 

• Premiere

• After Effects

• Dreamweaver

• Flash


• iMovie & iPhoto

• Keynotes

• Pages



• Revit Architecture



• Word

• PowerPoint

• Excel

• Outlook


Working Knowledge of:

• Authorware



• LightWave 3D

  • Master of Fine Arts in Media Design from
    Full Sail University - 2013

  • Bachelor of Fine Arts Degree in Illustration from
    Rocky Mountain College of Art & Design - 1997

  • Associate of Applied Arts Degree in Commercial Art from Madison Area Technical College - 1991

  • Graphic Designer
    American Family Insurance, Madison, WI

  • Owner/Freelance Designer/Illustrator/Artist

    Designs by Serena, Oregon, WI 

  • Graphic Designer

    Spherion, Inc. on site contractor at American Family Insurance, Madison, WI

  • Senior Graphic Designer

    Pro Unlimited, Inc. on site contractor at American Girl, Middleton, WI

  • Senior Graphic Designer/Art Director

    Tri-North Builders, Inc., Fitchburg, WI

  • Senior Graphic Designer

    Warner Electric LLC, S. Beloit, IL

  • Digital Artist

    FlightSafety Services Corp., Centennial, CO 

  • Digital Artist

    Street Technologies/Now, Golden, CO 

  • Art Director/Senior Graphic Designer 

    International Learning Systems, Inc., Golden, CO 





Professional Experience
Civil Involvement


Design Philosophy
The philosophy that I live by is to help others with a design or illustration dilemma.  I love the challenge of creating artwork that meets a client’s high expectations. Having great problem solving solutions is the key to bringing quality and top-notch creativity to any project. I strive to produce the best in quality and thrive in the creativity of any project handed to me.
I offer clients highly creative designs, illustrations, website design, and motion graphics. This versatility is a huge asset to any project because I understand the processes of getting the job done. 




  • Co-Team Manager for the Girls U13/14, Oregon Youth Soccer League, August 2018 - May 2019

  • Fall Fury Logo Design for Tournament, Oregon Youth Soccer League, 2018

  • Volunteer Graphic Designer for Logan’s Heart and Smiles Non-Profit Organization, January 2007 - 2015

  • Team Manager for the Girls U10, Oregon Youth Soccer League,
    August 2015 - May 2016

  • Co-Chair for the Oregon PTO Arts Festival, August 2010 - May 2013

  • American Red Cross, Volunteer, January 2007- April 2013

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© 2021by Designs By Serena.