
Serena Richardson
Over 30 years of senior graphic design, illustration, and multi-media design.
​
Since I was in grade school, I knew I wanted to be an artist. I know it is the same artist cliché but for me,
I knew early in life that I thrived in creativity. At first, I wanted to be an architect because I loved the technical aspect of creating and building things, and the thought of working in different materials; wood, steel, concrete, and plastic always motivated my creative mind. It still does. I consider myself a realistic artist.
In high school, I had an incredible teacher who always pushed me to explore creating art in different mediums and materials. This creative exploration is still with me today. After high school, I achieved an Associate Degree in Commercial Art, a Bachelor of Fine Arts Degree in Illustration, and a Master of Fine Arts
in Media Design. Having a spectrum of art disciplines is why I love working as a graphic designer, illustrator, and fine artist today.
Creating artwork that uses the different skills I have acquired over my design career helps with my creative problem-solving skills, like incorporating my illustrations into a printed design or creating a fine art painting on a piece of metal or wood. Having great problem-solving solutions is the key to bringing quality and
top-notch creativity to any project. I strive to produce the best creative deliverables for all my clients.
I offer my clients highly creative designs, illustrations, and graphics. Creating art that moves someone
is what I always strive for.
-
Pre-press
-
Layout
-
Vendor coordination
Art Direction
-
Vendor selection
-
Budgeting
-
Scheduling and timelines
-
Photo direction
-
Press checks and approvals
Illustration
-
Concept sketching
-
Technical and realistic
-
Digital and traditional
-
2D and 3D
Additional
-
Brand development & management
-
Market research
-
Creating UI and UX visual designs
-
Copywriting
-
Concept development
Learn and adapt quickly.
Education
-
Master of Fine Arts in Media Design from
Full Sail University - 2013 -
Bachelor of Fine Arts Degree in Illustration from Rocky Mountain College of Art & Design - 1997
-
Associate of Applied Arts Degree in Commercial Art from Madison Area Technical College - 1991
Technical Skills
Mac Operating System
PC Operating System
Adobe
Microsoft
Working Knowledge of:
• Authorware
• HTML
• CSS
• LightWave 3D
• Autodesk - Revit Architecture
​
Professional Experience
-
Senior Graphic Designer
American Family Insurance, Madison, WI
-
Owner/Freelance Designer/Illustrator/Artist
Designs by Serena, Oregon, WI
​​
-
Graphic Designer
Spherion, Inc. on site contractor at
American Family Insurance, Madison, WI
​​
-
Senior Graphic Designer
Pro Unlimited, Inc. on site contractor at
American Girl, Middleton, WI
​​
-
Senior Graphic Designer/Art Director
Tri-North Builders, Inc., Fitchburg, WI
​​
-
Senior Graphic Designer
Warner Electric LLC, S. Beloit, IL
​​
-
Digital Artist
FlightSafety Services Corp., Centennial, CO
​​
-
Digital Artist
Street Technologies/Now Learn2.com, Golden, CO
​​
-
Art Director/Senior Graphic Designer
International Learning Systems, Inc., Golden, CO
Civil Involvement
-
Volunteer Graphic Designer for Logan’s Heart and Smiles Non-Profit Organization, January 2023 - Present / January 2007 - 2015
-
Co-Team Manager for the Girls U13/14, Oregon Youth Soccer League, August 2018 - May 2019
-
Fall Fury Logo Design for Tournament, Oregon Youth Soccer League, 2018
-
Team Manager for the Girls U10, Oregon Youth Soccer League,
August 2015 - May 2016 -
Co-Chair for the Oregon PTO Arts Festival, August 2010 - May 2013
-
American Red Cross, Volunteer, January 2007- April 2013