Product Packaging

Posable Pet Package Desgin

​​Extensive color and scene research. Conceptualized the packaging theme using product that was included in set. Created the design using an existing package die cut and brand standards. Did an extensive color research for the color theme of the package so it would differentiate itself from the existing American Girl® pet packages. Created background props for photos. Art directed scene and product photoshoot. Product to sell at Costco locations only.

CONFIDENTIAL AND PROPRIETARY. © 2016 American Girl®. All Rights Reserved.
All American Girl® Marks are trademarks of American Girl®.

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© 2019 by Designs By Serena.